Corporate Promo - The Rapport

Summary

In this case, the 40 second video is promoting a service called BrokerEd, an education and training company centred on finance and mortgage brokers in Australia.  BrokerEd offers courses and training programs that allow brokers to complete their mandatory CPD training each year.

This piece promotes and brings awareness to the fact that modern consumers have been proven to be highly resilient to any form of sales tactics or canned presentation.  BrokerEd offers a course called “Sales Essentials” which brings out the unique aspect of the brokers personality and allows them to explore what might be best for them, rather than have them regurgitate what works for another.  

Camtasia allows for this to be communicated in an unexpected way.  Rather than a traditional “Who Should Attend?” brochure or leaflet, a promo such as this brings together both an emotional reason for attending, along with a unique branding imprint for BrokerEd.

Incorporating a strong and humour based message, the promo creates a point of difference in the market and may also be emailed to potential participants as a form of invitation.  The concept for this promo was inspired by a decade long love of the work of despair.com in creating satirical and highly irreverent ‘motivational’ products.

Content

This promo comprises images either created in Photoshop, PhotoPlus or purchased royalty free from iStockPhoto.com.  It also features audio created by Michael Benhayon of Glorious Music, along with the text and transitions offered by the Camtasia software.  The file is presented in a .wmv and .mp4 format, as these appeared to present the best quality vs. size balance.  

 
References

http://www.youtube.com/user/trailers

http://www.lynda.com/iMovie-11-tutorials/

 http://www.despair.com/

http://www.istockphoto.com/(all  imagery)


Keywords: camtasia, digital promo, short video, corporate promotion, web video, presentation 

 

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