eLearning Module - Sales

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Summary: 

This eLearning module was created to explore the idea of "bite-sized learning", about which there has been considerable research.  It also enables the further exploration of what could be done with the Articulate eLearning Suite, which is new to the creator.  

The content is aimed at providing another perspective on the age old issue of sales training.  The proposition in the course presents the participant with an opportunity to look at the more humanistic aspects of sales and the social impact of placing pressure on others for gain.  

This type of learning module would be suitable for use by any sales organisation looking to invite their teams to explore a relationship with customers and clients which outlasts the initial transaction. The Articulate suite supports the creation of rapid eLearning solutions in many ways, having pre-programmed templates and engaging flash interactions.

The context for this module is the finance industry, delivered to either mortgage or finance brokers.

Content:

The module comprises a number of assets such as flash animation, audio, images, text and audio.  These are all housed and presented to the end user through a browser based eLearning course, with the user proceeding from slide one to completion at slide 15.

The experiment was considered successful in that within three days, this module was created start to finish, which in eLearning development terms is very rapid indeed.  It is also more engaging and interesting than traditional eLearning modules, which simply feature 3 - 4 paragraphs of text on a blank screen with a photo on the right hand side.  This presentation moves, is interactive in asking the participant to engage with the material through clicking and revealing answers to relevant questions, along with having a satirical and humourous approach to the subject matter.

The Articulate Suite is highly flexible in its ability to customise the look and feel of the end product.  Whilst there are indeed elements that do not change, it is the thought behind what is written and the instruction to the end user that makes the difference.  Every colour that appears on the screen is able to be customised to the corporate colours for the client.  In this case, we have used the fictional organisation of BrokerEd, however the branding may be customised to suit.


References:

Meloy, J & Chapnick, S. (2005) Renaissance eLearning. San Francisco: Pfeiffer

Misko, Josie (1994) Learning styles, National Centre for Vocational Education Research, Leabrook. ISBN 0863971431

Vygotsky, L. S. (1986) Thought and Language. Boston: MIT Press

http://www.articulate.com/blog/using-articulate-tools-like-an-elearning-guru/

http://www.campaign-for-learning.org.uk/cfl/assets/documents/Activitiesandworksheets/bitesize_law.pdf

http://community.articulate.com/

http://www.lynda.com/Captivate-5/essential-training/

http://www.istockphoto.com/ (all audio and imagery)

Item Name: eLearning  Module - Sales

Keywords: eLearning, online learning, instructional design, adult learning, electronic learning, corporate training, sales training 

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